WSQ Social Media Marketing (SMM) Course in Singapore
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture Eligible
PSEA
Post-Secondary Education AccountWho Should Attend This WSQ Social Media Marketing (SMM) Course
The WSQ Social Media Marketing (SMM) Course is ideal for business owners, marketers, entrepreneurs, freelancers, and professionals looking to master social media strategies, boost engagement, drive traffic, and grow their brand effectively online.
Entrepreneur
Business professionals
Training Professionals
Student
Course Completion Requirements:
Minimum 75% attendance is required in order to complete the course and receive the course completion certificate
Entry Requirements
What Will You Learn in the WSQ Social Media Marketing (SMM) Course
The WSQ Social Media Marketing (SMM) Course in Singapore is designed to equip you with essential skills to create, manage, and optimize social media campaigns effectively. Whether you’re a business owner, marketer, or aspiring social media strategist, this course will provide hands-on training and industry best practices to help you succeed in the digital landscape.
- Social Media Fundamentals – Understand key platforms like Facebook, Instagram, LinkedIn, and TikTok, and how they impact digital marketing.
- Content Creation & Strategy – Learn how to craft engaging, high-converting content tailored to different audiences and platforms.
- Social Media Advertising (Paid Ads) – Master Facebook Ads, Instagram Ads, LinkedIn Ads, and other paid marketing techniques to maximize reach and ROI.
- SEO & Hashtag Optimization – Discover how to use keywords, hashtags, and social SEO strategies to improve visibility and engagement.
- Community Management & Engagement – Develop skills to build brand loyalty, respond to customer inquiries, and foster meaningful relationships.
Fund Available
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture Eligible
PSEA
Post-Secondary Education AccountWSQ Social Media Marketing (SMM) Course Outline
- Develop structured strategies in line with organisational objectives for their social media marketing campaign
- Evaluate the feasibility of social media marketing opportunities according to the social media platform functionalities and capabilities.
- Determine the suitability applications of various social media platforms including their usage policies and compliance with privacy legislation
- Assess the effectiveness of social media marketing by monitoring the outcome from building up the community of advocates on the platform.
- Evaluate the impact of organisation social media marketing based on consumer reviews, user-generated content and the behaviour of the online customers
- Establish social media marketing objectives with scheduling tools to ensure adherence to copyright and intellectual property laws.
Frequently Asked Questions (FAQ)
The WSQ Social Media Marketing (SMM) Course is a SkillsFuture Singapore (SSG)-certified program designed to equip learners with practical knowledge and skills in digital and social media marketing. The course covers key topics such as content creation, social media advertising, analytics, and engagement strategies.
- Gain industry-relevant skills in social media marketing.
- Learn how to create and manage effective marketing campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok.
- Understand SEO, analytics, and paid advertising strategies to enhance marketing performance.
- Increase career opportunities in digital marketing, e-commerce, and business development.
- Marketing professionals looking to upgrade their digital skills.
- Entrepreneurs and business owners who want to grow their brand online.
- Career switchers interested in entering the digital marketing industry.
Upon successful completion, participants will receive a WSQ Statement of Attainment (SOA) in Social Media Marketing, issued by SkillsFuture Singapore (SSG). This certification is widely recognized by employers in Singapore.
- Social Media Marketer
- Digital Marketing Specialist
- Content Creator / Copywriter
- SEO & SEM Specialist
- E-Commerce Manager
- Basic computer skills
- An interest in social media and marketing
The course duration varies by training provider but typically ranges from 2 days (full-time or part-time options available).
Yes! The WSQ SMM course is SkillsFuture Credit-eligible, and Singaporeans/PRs may qualify for up to 70-90% course fee subsidies. Employers can also claim funding under the Enhanced Training Support Scheme (ETSS).
The WSQ Social Media Marketing course is available at SSG-approved training providers in Singapore. Check with your preferred institution for schedules and enrollment details.
You can register by visiting the training provider’s website, filling out the application form, and making payment (if applicable). Some providers also accept SkillsFuture Credits directly during enrollment.