WSQ Search Engine Marketing (SEM) Course in Singapore
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture Eligible
PSEA
Post-Secondary Education AccountThe WSQ Search Engine Marketing (SEM) Course in Singapore equips professionals with skills to create, manage, and optimize Google Ads campaigns, improve PPC strategies, maximize ROI, and drive targeted traffic for business growth and digital success.
Who Should Attend This WSQ Search Engine Marketing (SEM) Course
This WSQ SEM Course is ideal for marketers, business owners, entrepreneurs, and digital professionals looking to master paid search advertising, optimize Google Ads campaigns, drive targeted traffic, and maximize conversions for business growth and career advancement.
Entrepreneur
Business professionals
Training Professionals
Student
Course Completion Requirements:
Minimum 75% attendance is required in order to complete the course and receive the course completion certificate
Entry Requirements
What Will You Learn in the WSQ Search Engine Marketing (SEM) Course?
The WSQ Search Engine Marketing (SEM) Course in Singapore is designed to help professionals, business owners, and marketers master the art of paid advertising on search engines like Google and Bing. This hands-on training will equip you with the knowledge and skills needed to create, manage, and optimize high-performing paid search campaigns that drive leads and conversions.
- Introduction to Search Engine Marketing (SEM) – Understand the fundamentals of SEM, how it differs from SEO, and why it’s crucial for businesses.
- Google Ads & PPC Advertising – Learn how to set up and manage Google Ads campaigns using Pay-Per-Click (PPC) strategies.
- Keyword Research & Bidding Strategies – Identify high-converting keywords, set bidding strategies, and optimize cost-per-click (CPC) for better ROI.
- Ad Copywriting & Landing Page Optimization – Create compelling ad copies and design high-converting landing pages to boost conversions.
- Google Display & Remarketing Ads
Fund Available
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture Eligible
PSEA
Post-Secondary Education AccountWSQ Search Engine Marketing (SEM) Course Outline
- Identify trends of different social media platforms to optimise ad copy.
- Analyse website analytics using quality score and conversation rates to optimise ad campaigns
- Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign.
- Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation .
- Evaluate the impact of poor-quality traffic with targeted digital adver tising techniques and third-party tools.
- Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.
Frequently Asked Questions (FAQ) – WSQ Search Engine Marketing (SEM) Course
The WSQ Search Engine Marketing (SEM) Course is a professional training program in Singapore designed to equip learners with essential SEM skills. It covers topics such as Google Ads, PPC (Pay-Per-Click) advertising, keyword research, campaign optimization, and analytics.
- Digital marketers looking to enhance their SEM skills
- Business owners who want to run effective online advertising campaigns
- Marketing professionals who want to specialize in paid search advertising
- Learn industry-relevant SEM strategies and best practices
- Gain hands-on experience with Google Ads and analytics tools
- Improve your ability to run and optimize online ad campaigns
- Enhance your resume with a recognized certification
- Increase your career prospects in the digital marketing industry
Upon successful completion, learners will receive a WSQ Statement of Attainment (SOA) in Search Engine Marketing, recognized by SkillsFuture Singapore (SSG).
- SkillsFuture Credit
- SSG Course Fee Subsidy (for eligible participants)
- SEM Specialist
- Digital Marketing Executive
- PPC Campaign Manager
- Performance Marketing Analyst
- Freelance Digital Marketer
No prior experience is required, but basic computer and internet skills will be helpful. The course is designed to accommodate beginners as well as marketing professionals looking to upskill.
The duration varies depending on the training provider, but it typically ranges from 2 days of instructor-led training, including practical sessions.
- Understanding Search Engine Marketing (SEM) fundamentals
- Google Ads setup and campaign structuring
- Keyword research and ad copywriting
- Bidding strategies and budgeting
- Performance tracking and analytics
Several WSQ-accredited training providers in Singapore offer this course. You can check with local digital marketing academies, polytechnics, or WSQ-certified institutions.