Learn WSQ Digital Marketing Course in Singapore
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture Eligible
PSEA
Post-Secondary Education AccountMaster the WSQ Digital Marketing Course in Singapore and gain expertise in SEO, SEM, SMM, content marketing, and analytics. Learn practical skills to drive traffic, boost engagement, and grow your business with industry-proven strategies.
Who Should Attend This WSQ Digital Marketing Course
This WSQ Digital Marketing Course is ideal for business owners, marketers, entrepreneurs, and professionals looking to master SEO, SEM, SMM, content marketing, and analytics to enhance online presence, drive traffic, and boost conversions effectively.
Entrepreneur
Business professionals
Training Professionals
Student
Course Completion Requirements:
Minimum 75% attendance is required in order to complete the course and receive the course completion certificate
Entry Requirements
All-in-One WSQ Digital Marketing Course in Singapore
The WSQ Digital Marketing Course in Singapore is designed to equip you with in-demand skills to plan, execute, and optimize digital marketing campaigns. Whether you’re a business owner, marketing professional, or aspiring digital marketer, this comprehensive course covers essential strategies to boost online visibility, drive engagement, and increase conversions.
What You Will Learn:
- Search Engine Optimisation (SEO) – Master keyword research, on-page and off-page SEO, and technical SEO to improve website rankings and organic traffic.
- Search Engine Marketing (SEM) – Learn how to run high-performing Google Ads campaigns, optimize PPC strategies, and maximize ROI.
- Social Media Marketing (SMM) – Build brand awareness, create engaging content, and leverage platforms like Facebook, Instagram, LinkedIn.
- Content Marketing – Develop compelling content strategies, blog writing techniques, and visual storytelling to attract and retain customers.
- Email Marketing & Automation – Learn to create high-converting email campaigns and automate workflows for customer engagement and retention.
- Web & Conversion Optimization – Optimize landing pages, improve website performance, and enhance user experience for higher conversion rates.
- Google Analytics & Performance Tracking – Understand key metrics, analyze campaign performance, and make data-driven marketing decisions.
Fund Available
WSQ
Singapore Workforce Skills Qualifications
SkillsFuture Eligible
PSEA
Post-Secondary Education AccountWSQ Search Engine Optimisation (SEO) Course Outline
- Interpret the relationship between the principles of search engine optimisation and website internet marketing strategies.
- Perform keywording to enhance search engine visibility and effectiveness of digital content.
- Evaluate competitor advertising links to provide insights for marketing strategies.
- Administer search engine programs to improve search engine visibility and performance.
- Analyses the key performance indicators from SEO efforts across various digital channels.
- Identify trends and developments in emerging technologies that have impacted the digital marketing landscape
- Establish clear communication channels to share SEO insights with content teams to optimise content creation.
- Develop search engine marketing strategies for implementation of marketing campaigns.
WSQ Search Engine Marketing (SEM) Course Outline
- Identify trends of different social media platforms to optimise ad copy.
- Analyse website analytics using quality score and conversation rates to optimise ad campaigns
- Analyse daily performance of PPC account across multiple advertising platforms to enhance campaign.
- Develop appropriate strategies for paid search advertising with actionable metrics from keywords segmentation .
- Evaluate the impact of poor-quality traffic with targeted digital adver tising techniques and third-party tools.
- Generate customer reporting on paid search initiatives from spilt testing techniques conducted on different websites, layout and design.
WSQ Social Media Marketing (SMM) Course Outline
- Develop structured strategies in line with organisational objectives for their social media marketing campaign
- Evaluate the feasibility of social media marketing opportunities according to the social media platform functionalities and capabilities.
- Determine the suitability applications of various social media platforms including their usage policies and compliance with privacy legislation
- Assess the effectiveness of social media marketing by monitoring the outcome from building up the community of advocates on the platform.
- Evaluate the impact of organisation social media marketing based on consumer reviews, user-generated content and the behaviour of the online customers
- Establish social media marketing objectives with scheduling tools to ensure adherence to copyright and intellectual property laws.
WSQ Digital Marketing Course – Frequently Asked Questions (FAQ)
WSQ Digital Marketing Course is a government-recognized training program in Singapore designed to equip individuals with essential digital marketing skills. It covers topics such as social media marketing, SEO, SEM, content marketing, and analytics.
- Aspiring digital marketers
- Business owners looking to improve online presence
- Professionals seeking a career switch to digital marketing
- Gain practical knowledge in key digital marketing strategies
- Learn industry best practices and tools
- Improve job prospects in the digital marketing industry
- Eligible for SkillsFuture subsidies and funding
- Receive a recognized certification upon completion
Upon successfully completing the course, participants will receive a WSQ Statement of Attainment (SOA) in Digital Marketing, accredited by SkillsFuture Singapore (SSG).
- Digital Marketing Executive
- Social Media Manager
- SEO Specialist
- Content Marketing Specialist
- E-commerce Marketer
- Performance Marketing Analyst
Yes, Singaporeans and Permanent Residents (PRs) may be eligible for SkillsFuture Credits, SSG subsidies, or other government funding schemes, depending on their eligibility.
The course duration varies depending on the provider, but typically ranges from 6 days, including hands-on training and assessments.
- Introduction to Digital Marketing
- Social Media Marketing (Facebook, Instagram, LinkedIn)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Advertising
- Content Marketing Strategies
- Google Analytics and Performance Tracking
Email Marketing
No prior marketing experience is required. The course is designed for beginners and professionals looking to upskill.
You can enroll through WSQ-accredited training providers in Singapore. Visit their official websites or check MySkillsFuture for available courses and funding options.